Before Andre Balazs took it over in 1999, the Standard, West Hollywood, was a retirement home. Now there’s little retiring about it. From the lobby where a live model is on display in a vitrine behind the check-in desk to the restaurant Croft Alley, with reimagined go-to dishes inspired by SoCal terrior, to the Cactus Lounge, a kitschy poolside cafe, The Standard is the prototypical WeHo hotspot: retro and current at the same time.
The bones of the place are still those of the Thunderbird Motel but the rooms have been retrofitted with impeccable mid-century furniture, giant mirrors, custom-made organic bath products and fluffy down pillows. And though it all feels classic, the only thing that hasn’t changed is the sweeping views of the Hollywood Hills.
Additional Privileges when booking the FC Member Rate:
Upgrade based on availability when FoundersCard is presented at check-in.
Welcome amenity when FoundersCard is presented at check-in.
Flexible cancellation privileges.
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