Before Andre Balazs took it over in 1999, the Standard, West Hollywood, was a retirement home. Now there’s little retiring about it. From the lobby where a live model is on display in a vitrine behind the check-in desk to the restaurant Croft Alley, with reimagined go-to dishes inspired by SoCal terrior, to the Cactus Lounge, a kitschy poolside cafe, The Standard is the prototypical WeHo hotspot: retro and current at the same time.
The bones of the place are still those of the Thunderbird Motel but the rooms have been retrofitted with impeccable mid-century furniture, giant mirrors, custom-made organic bath products and fluffy down pillows. And though it all feels classic, the only thing that hasn’t changed is the sweeping views of the Hollywood Hills.
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