Reid It and Weep
The following is a pretend telephone exchange between you and Billy Reid.
Hey, it’s Billy.
Oh, right. Clothes and stuff. What’s up?
Well, I just moved to Chicago. Was wondering if you wanted to come check out my place.
All right, sure.
And so you hang up your pretend phone and head over to his new brick-and-mortar shop, which is now open on Randolph Row. What you find when you get there will look
a hell of a lot like this
You’ll wander up the wood-and-marble staircase—past the antique mirrors, framed family photographs and colorful painting of a rather melancholic horse—to the second floor.
You’ll discover a hospitable den of nice rakish things there. Fall-forward rakish things. Things like…
—Made-to-measure suits (featuring a new seasonal print).
—Custom Horween-leather bags.
—An ombré shirt-jacket made from Oregonian wool.
—A chunky white basket-weave cardigan.
—Handcrafted Italian leather boots.
—A lightweight, wool-and-cashmere update of their popular Bond peacoat.
Hey, we had to end this thing somewhere.
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