Reid It and Weep

Reid It and Weep

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The following is a pretend telephone exchange between you and Billy Reid.

You: Hello?

BR: Hey, it’s Billy.


BR: Billy Reid?

You: Oh, right. Clothes and stuff. What’s up?

BR: Well, I just moved to Chicago. Was wondering if you wanted to come check out my place.

You: All right, sure.

And so you hang up your pretend phone and head over to his new brick-and-mortar shop, which is now open on Randolph Row. What you find when you get there will look a hell of a lot like this.

You’ll wander up the wood-and-marble staircase—past the antique mirrors, framed family photographs and colorful painting of a rather melancholic horse—to the second floor.

You’ll discover a hospitable den of nice rakish things there. Fall-forward rakish things. Things like…

—Made-to-measure suits (featuring a new seasonal print).

—Custom Horween-leather bags.

—An ombré shirt-jacket made from Oregonian wool.

—A chunky white basket-weave cardigan.

—Handcrafted Italian leather boots.

—A lightweight, wool-and-cashmere update of their popular Bond peacoat.


Hey, we had to end this thing somewhere.

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