Prodigious Roast Beef Sandwiches Under the Discolandia Sign

Quick, what are your thoughts on roast beef?

…

Let’s try that again.

Quick, what are your thoughts on roast beef that’s been slow-roasted for 10 hours by a chef with extensive experience with the Mina Group?

If you said something along the lines of, “Yes, please,” it’s time for you to meet Top Round Roast Beef, the ever-popular LA-based sandwichery that opens tomorrow in the old Discolandia Records space and looks like this.

You’ll likely head in here with some coworkers around lunchtime, noting the old-school motif of red, white and bright orange colors everywhere. “It’s Googie architecture-inspired,” you’ll say, just before someone else says, “Cool, let’s just eat some roast beef.”

Head to the counter for the obvious Classic, or go a little more adventurous with a Bar-B-Que, complete with fried onion and jalapeno straws, BBQ sauce, Provel cheese and an onion bun. Of course, you don’t have to get beef. You can always try the Chicken Cali, whose chicken is battered with buttermilk and pickle juice, fried and served with avocado and ranch.

Oh, and soft serve frozen custard. They also have that in forms like the Elvis with bananas, salted peanuts and hot fudge.

You can go back to thinking San Francisco is superior to LA now.