Los Angeles is a colorful city but The Standard’s downtown location, more luxurious and less kitsch than the West Hollywood one, stands out. Inside the imposing marble former Superior Oil Company building on the corner of South Flower and Sixth Street, cool is color coded. The hipster retro diner 24/7 is canary yellow. The rooftop pool, frequently vibrating with nightly DJs, is glowing purple. And the peaceful rooms, with king or queen-sized beds, working desks and marble bathtubs, are white-and-gray.
As in every Balazs property, guests sleep little. A buzzing lobby scene — lithe young Angelenos drinking cocktails in a mid-century lobby — a biergarten and a ping-pong club called Paddle Room, form the nucleus of downtown LA’s burgeoning social scene.
Additional Privileges when booking the FC Member Rate: