A true original since day one, The Standard, Hollywood is located in the heart of West Hollywood on the legendary Sunset Strip. From the wavy Mid-Century Modern facade to the blue AstroTurf pool deck to the floor-to-ceiling shagged lobby, the hotel abounds with curious, unexpected touches at every turn (see: The Box). The laid-back public spaces include a 24-hour restaurant dishing out comfort classics around the clock, the beloved top-top-secret nightclub mmhmmm, and the desert backdrop Cactus Lounge.