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A sneaker shop that has ice cream.

An ice cream shop that has sneakers.

Those are things.

Things that are technically only one thing, under one roof, at Kith. Yes, the very same streetwear-minded individual responsible for bringing a Cap’n Crunch–themed pop-up to Miami for Basel has just opened the brand’s first permanent spot outside of NYC. It’s in South Beach, and this is what it looks like.

You’ll find it in the old Atrium space. You’d do well to first grab a milkshake and a cereal mashup like the Bam Bam (expect anything from Cookie Crisp to Oreos to be involved) at the cereal bar. Yep, cereal bar’s still there.

Once adequately sated, follow the white terrazzo path under an arch of 500 cast Jordan V sneakers to a room packed with other, less art-installation-y shoes. Stick your feet into some Air Force 1s. Enjoy those. Repeat as necessary.

Keep wandering through the Snarkitecture-designed space to racks with joggers, hoodies and the brand’s own label. Note the Kith x Coca-Cola collaboration of colorful Coke tees with the logo written in numerous languages. The collabs will come and go quickly, though, so keep an eye out.

And for Christ’s sake, eat some more ice cream already.

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