“This is a nice bike shop, but I really wish it resembled an art gallery more.”
Fear not, friend. Your very specific, very fake cries have been heard.
For here is the Superior Bike Shop, an aesthetically pleasing Wynwood environment in which to procure nice bikes and maybe challenge someone to a virtual race in an immersive simulator. This is the online company’s first brick-and-mortar, it opens Thursday and here’s the slideshow.
The first thing you’ll notice when you walk in is that curving, orange sculpture with bikes gliding down an imaginary hill. That’s art. So is the shiny, lightweight FaBike hanging above the photo of a streetscape. These things are meant to inspire you, and inspire you they will.
Hop on a Schindelhauer and hit the virtual road in front of that screen simulator that lets you race people in a 200-meter dash. If you like what you’re riding on, take one home.
Oh, and feel free to customize the living hell out of it, too. Lights. Locks. Whatever. And should you one day need service, they’ll take care of that for you in-store.